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ZAMBIA Institute of Chartered 

Accountants (ZICA),president Cecilia Zimba says the accounting profession plays a strategic role in reigniting the national and  global economies amidst COVID 19.

Ms Zimba said accountants are

now firmly established as strong change agents  and  advocates  in  both  the  public and  private  sectors amidst COVID 19.  

 

She said this at the pre-annual general meeting workshop held at Falls Park Mall under the theme

“reignite and restart in the new normal–refuse to lose”.

“Accountants are at the centre of the drive for sustainability which is now at the core of recovery in

the era of COVID 19,” Ms Zimba said.

She said there is need to reflect on the life- changing impact of covid-19.

Ms Zimba said ZICA appreciates the distinctive ability for humans to be able to adapt in order to

survive.

She said amidst the fear and uncertainty occassioned by COVID 19 on lives and   the

global economy.

“We  all  had  no  choice  but to find  a path forward and to navigate  what  we  now  know  to  be  the new normal,” Ms Zimba said.

She said during this period, accountants have not been exempted from this change which has necessitated the need to adapt accordingly.

Ms Zimba said ZICA has lost many beloved members of the profession who succumbed to the COVID 19 pandemic.

And ZICA chief executive officer Bonna Kashinga said accountants should ensure that they face COVID 19 head on.

Mr Kashinga said the starting point is not how to avoid crises because some are inevitable.

He said there is need to reset 

businesses so that they can remain relevant.

Mr Kashinga said it is also important to rebuild them to scale.

He said businesses should be reignited to accelerate growth by capitalising on the change and  opportunities that any crisis brings with it. 

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