ZAMBIA Institute of Chartered
Accountants (ZICA),president Cecilia Zimba says the accounting profession plays a strategic role in reigniting the national and global economies amidst COVID 19.
Ms Zimba said accountants are
now firmly established as strong change agents and advocates in both the public and private sectors amidst COVID 19.
She said this at the pre-annual general meeting workshop held at Falls Park Mall under the theme
“reignite and restart in the new normal–refuse to lose”.
“Accountants are at the centre of the drive for sustainability which is now at the core of recovery in
the era of COVID 19,” Ms Zimba said.
She said there is need to reflect on the life- changing impact of covid-19.
Ms Zimba said ZICA appreciates the distinctive ability for humans to be able to adapt in order to
survive.
She said amidst the fear and uncertainty occassioned by COVID 19 on lives and the
global economy.
“We all had no choice but to find a path forward and to navigate what we now know to be the new normal,” Ms Zimba said.
She said during this period, accountants have not been exempted from this change which has necessitated the need to adapt accordingly.
Ms Zimba said ZICA has lost many beloved members of the profession who succumbed to the COVID 19 pandemic.
And ZICA chief executive officer Bonna Kashinga said accountants should ensure that they face COVID 19 head on.
Mr Kashinga said the starting point is not how to avoid crises because some are inevitable.
He said there is need to reset
businesses so that they can remain relevant.
Mr Kashinga said it is also important to rebuild them to scale.
He said businesses should be reignited to accelerate growth by capitalising on the change and opportunities that any crisis brings with it.
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